Don’t Underestimate the Clout of Social Media Influencers.
The digital age has opened many opportunities for people all over the world, especially since the internet particularly has made communication a whole lot easier by making communication across the globe, borderless! Consequently, entrepreneurs have taken advantage of this borderless communication to reach more potential customers via various indirect, online marketing strategies. Influencer Marketing is one of those key strategies. Consumers and decision-makers are constantly looking at other people on the internet and social media to inform their purchasing decisions. This is why your company should adopt a holistic approach to identifying and building relationships with influencers in your industry.
Matching brands with the right advocates in digital
With more ads than ever vying for their attention, consumers today are selective with their trust. To cut through, brands need advocates their audiences like and believe in – which is where influencers shine.
As influencer marketing has gone mainstream, it’s no surprise that companies want to have an influencer – or many influencers – on their side. But it’s not one-size-fits-all. Instead of chasing the biggest names with the most likes, brands need to identify and connect with people that reflect their brand values.
REM.10 leverages strategic thinking and social savvy to act as digital matchmakers, scouting out the select few that authentically represent your brand. By doing the hard work of making connections and deepening them over time, we build better relationships to drive superior results.
Smart marketers focus on creating natural relationships with online trendsetters, no matter the size of their following. Look for agencies that:
Aren’t blinded by follower counts. Just because someone has a million followers doesn’t mean they’ll get you a million fans. Experienced teams know how to spot the right people to promote your product – whether that’s micro-influencers or a true celebrity.
Understand the needs of influencers. Many influencers make their living online. As excited as they may be to work with your brand, they also need to see how it benefits them. Partner with an agency that influencers like and will go the extra mile to help.
Get the brand balance right. Influencers have already put in the time to bond with their audience, so good influencer marketers don’t insist on total creative control. At the same time, influencer marketers should always be advocating for a relationship that serves the brand and the creator alike.
How to spot a true paid advertising partner
Effective advertising doesn’t happen by accident: it requires meticulous research, exceptional creative, and near-perfect timing. Here’s what you should expect from a skilled advertising partner:
A data obsession. Digital advertising can be ineffective (and expensive) if data isn’t driving the campaign. Conversions only happen when ads reach the right audience in the right way and at the right time.
A focused creative skillset. Getting creative with ads for creativity’s sake won’t get results. A true partner knows when to flex its creative muscles and when to keep things simple.
An ability to shift. When campaign results are disappointing, an agency should be agile enough to have a response – polishing up keyword lists, optimizing campaigns, and refreshing creative.